Apple said to cut iAd pricing once again

Apple has once again cut prices on its iAd system for rich in-app advertising on iOS applications, according to a report, as ad buyers continue to balk at the up-front cost of participating in Apple’s vision of how mobile advertising should work.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • A clouded view of Google Music
  • Facebook’s IPO filing: ideas and implications
  • NewNet Q4: Platform mania and social commerce shakeout



GigaOM