Variety’s Andrew Wallenstein stumbled across an interesting tidbit in Netflix’s recent 10-Q filing: The company is saying that it may be seeing “higher than initially expected” binge viewing activity for Netflix originals like House of Cards and Orange is the New Black. Why would it be a bad thing if its shows were really popular, you may ask? Because the money spent on this type of content would amortize faster than planned, and Netflix would eventually have to spend even more on content to keep its subscribers watching.
Story posted at: variety.com
To leave a comment or share, visit: Are Netflix’s original shows too popular for its own good?
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- Smart TV forecast: gigabit Wi-Fi in the living room
- Where the next-generation console fits in today’s video game market
- How consumer media will change in 2013