Samsung spent most of its CES press event on Monday touting the largest display in most homes; a smart, gesture-capable television. But the handset and tablet are very much a part of Samsung’s continued strategy to be a top seller of mobile devices as well, even after selling 300 million smartphones in 2011.
The two main pieces to Samsung’s effort are apps and content, otherwise known as the ecosystem. That’s what helps sell Apple devices and Samsung knows it. So the company plans to expand the breadth of its media and software offerings; an area where it has been weak as compared to Apple and Amazon, for example.
Adding more movies and television shows isn’t Samsung’s only approach though. Consumers that buy content for one Samsung screen can view it on others. Buy or rent a movie on a Samsung Galaxy smartphone and you can watch it on a Galaxy tablet or a Samsung SmartTV using Samsung’s AllPlay Share; a cloud-based media solution.
While media is mobile, SmartTV’s aren’t, so Samsung made two additional mobile device announcements. The Galaxy Tab 7.7 LTE will be available on Verizon’s network and has a Super AMOLED Plus display. AT&T customers will be able to buy the Samsung Galaxy Note LTE; a cross between a tablet and smartphone with a 5.3-inch screen and S Pen stylus that offers 256 levels of pressure sensitivity.
Overall, I like the message that Samsung presented: It doesn’t matter what screen you’re in front of when you can view the same content or run similar apps. Of course, to make such nirvana work, all of those screens will have to have Samsung’s logo on them. Perhaps that’s why Samsung, more than any other company, has such a wide range of mobile device screen sizes, including tablets with 7-, 7.7-, 8.9- and 10-inch displays in addition to smartphones from 5.3-inches on down.
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