Google’s doodles were special because they linked to search results pages, instead of linking to handpicked pages. Some doodles promoted Google services, so they sent users to special landing pages, but all the other doodles linked to regular results pages. That’s not the case for Google’s Thanksgiving doodle, which promotes a Google page with Thanksgiving recipes from Ina Garten.
“This Thanksgiving holiday, we are grateful for many things: family, friends, and of course, food. Just in time for the big day, beloved cookbook author and TV chef Ina Garten offers everyone six simple yet delicious recipes to make one of the year’s biggest dinner parties as easy as, well, pumpkin pie. Happy Thanksgiving, and Happy Cooking!”
Barry Schwartz notes that “it is uncommon for Google to offer pre-holiday logos” and that “the logo promotes a person without that person celebrating a birthday or anniversary”.