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Hashtag could take flight and start appearing on Facebook, reports say

Written on:March 14, 2013
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Twitter’s now-iconic hashtag could be taking flight and it may start appearing on Facebook, the Wall Street Journal first reported Thursday afternoon. The move to start taking advantage of the hashtag, a symbol that users are starting to recognize across the web, could help Facebook build on the idea of organizing content by topic and give advertisers new opportunities.

By organizing content through hashtags, Facebook could allow advertisers to specifically target discussions on the site, as Mike Isaac explains further for AllThingsD, which would make sense from a platform perspective. But it would be a strong acknowledgement on Facebook’s part that Twitter has developed a dominant social strategy, which would be especially interesting.

Facebook announced news feed and Timeline redesigns within the last week that have focused strongly on content like news articles or music or book suggestions. The addition of the hashtag could fit in with this strategy and help people congregate around particular discussions and group more content into these areas. Although how exactly the company would roll out an official hashtag feature or integrate it into the platform is anyone’s guess right now.

A Facebook spokesperson said the company does not comment on rumors. Twitter did not immediately responded to requests for comment.

The hashtag originated on Twitter after users wanted to organize their topics more clearly on the site, which we wrote about in 2010:

“On August 23, 2007, the Twitter hashtag was born. Invented by Chris Messina (then with the consulting firm Citizen Agency, now an open web advocate for Google), the first tweet with a hashtag read as follows: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Today, hashtags make tweets more meaningful and findable, traits that many users appreciate. No conference or speech is complete without a hashtag these days, binding together the ad-hoc community of observers and their pithy comments and memorable quotes.”

Related research and analysis from GigaOM Pro:
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  • How consumer media will change in 2013
  • Examining the rise of crowd labor platforms in 2012
  • The state of cross-platform media measurement


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Hashtag could take flight and start appearing on Facebook, reports say

Written on:March 14, 2013
Comments are closed

Twitter’s now-iconic hashtag could be taking flight and it may start appearing on Facebook, the Wall Street Journal first reported Thursday afternoon. The move to start taking advantage of the hashtag, a symbol that users are starting to recognize across the web, could help Facebook build on the idea of organizing content by topic and give advertisers new opportunities.

By organizing content through hashtags, Facebook could allow advertisers to specifically target discussions on the site, as Mike Isaac explains further for AllThingsD, which would make sense from a platform perspective. But it would be a strong acknowledgement on Facebook’s part that Twitter has developed a dominant social strategy, which would be especially interesting.

Facebook announced news feed and Timeline redesigns within the last week that have focused strongly on content like news articles or music or book suggestions. The addition of the hashtag could fit in with this strategy and help people congregate around particular discussions and group more content into these areas. Although how exactly the company would roll out an official hashtag feature or integrate it into the platform is anyone’s guess right now.

A Facebook spokesperson said the company does not comment on rumors. Twitter did not immediately responded to requests for comment.

The hashtag originated on Twitter after users wanted to organize their topics more clearly on the site, which we wrote about in 2010:

“On August 23, 2007, the Twitter hashtag was born. Invented by Chris Messina (then with the consulting firm Citizen Agency, now an open web advocate for Google), the first tweet with a hashtag read as follows: “how do you feel about using # (pound) for groups. As in #barcamp [msg]?”

Today, hashtags make tweets more meaningful and findable, traits that many users appreciate. No conference or speech is complete without a hashtag these days, binding together the ad-hoc community of observers and their pithy comments and memorable quotes.”

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • How consumer media will change in 2013
  • Examining the rise of crowd labor platforms in 2012
  • The state of cross-platform media measurement


GigaOM

Sorry, the comment form is closed at this time.