There’s no doubt that peer-to-peer rental market is exploding right now, with the charge led by AirBnB. Now the European equivalent, HouseTrip, is going large with a new $ 16.9 million series B investment from Balderton Capital and Index Ventures.
It’s a bold statement of intent — but whatever you do, don’t say the company is copying its biggest rival.
“What people often get it wrong and say that we’re a clone of AirBnB,” says CEO and co-founder Arnaud Bertrand, a 27-year-old Frenchman who founded the site with his wife two years ago. “Yes, they get a lot of press coverage compared to us… but we are not a clone. I don’t like it when people say that.”
Instead, he sees HouseTrip as a higher end rival, challenging the hotel business (Bertrand and his wife met while studying to enter the hotel industry before deciding it needed shaking up). For example, it is focused more on the professional vacation rental market than those homeowners who are interested in making a bit of spare cash on the side.
“All the rest focus on what we call the amateur unhotel — someone renting out casually, renting out their spare room or the property they live in,” he says. “We go after professional holiday rentals. Ninety percent of our inventory is professionally let.”
That approach has worked so far, with 55,000 listings and more than 10,000 in France alone: figures that lead him to claim that HouseTrip is currently twice as large as AirBnB in Europe. But doesn’t this professional focus also make it less disruptive? He disagrees, and suggests that it may actually be a boon in the long run.
“It’s easier because we don’t have to educate the market,” he says. “And while it’s not illegal to rent our your place if you pay your taxes, it’s sometimes borderline — people are often playing with fire, so we steer away from those situations.”
It also, of course, makes it much less likely that a terrible situation where users feel betrayed and violated will emerge at some point in the future. But regardless, it makes the opportunity somewhat smaller.
To wedge open that chance, though, there’s a lot to do. Bertrand plans to spend the investment on marketing to renters and travelers, as well as on improving the website — but of course, whatever cash it does have is dwarfed by the war chest recently raised by its biggest rival.
He remains sanguine about the prospects for the entire market. Europe already has a number of direct AirBnB clones, particularly in Germany. In fact, the American website even bought one of them, German site Accoleo. Still, he thinks there’s room for everyone.
“I don’t think it’s a winner-takes-all market,” says Bertrand.
“I think it will evolve like the hotel booking market, with several players like Expedia, Priceline, Hotwire and so on. But obviously it’s better to be the leader… we’re already the leader in Europe, and worldwide we’re in second place — and I don’t think we’re far off.”
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- Flash analysis: the tech startup investment environment, Q3 2011
- Flash analysis: Collaborative consumption – a first look at the new web-sharing economy
- Report: How Mobile Cloud Computing Will Change Tech
