Google

How Game Informer became the country’s bestselling digital magazine

Written on:August 26, 2013
Comments are closed

Game Informer, a monthly magazine owned by videogame retailer GameStop, is by far the bestselling digital magazine in the U.S.: It has nearly three million digital subscribers, according to the Alliance for Audited Media, blowing away the other publications on the list. (Reader’s Digest, at #2, has under 300,000 digital subscribers.) But Game Informer isn’t necessarily a model for the rest of the industry: AdAge notes that subscriptions to it are bundled with GameStop’s premium customer rewards cards. Those loyalty card memberships account for over 99 percent of Game Informer subscriptions.

Story posted at: adage.com

To leave a comment or share, visit: How Game Informer became the country’s bestselling digital magazine

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • The Xbox One’s role in the TV ecosystem
  • Retail’s reinvention: technology’s impact on today’s supply chain
  • Flash analysis: Xbox One


GigaOM

Sorry, the comment form is closed at this time.