Last week on Research: EVs, active defense, and the Evernote/Telefonica deal

Written on:August 25, 2013
Comments are closed

What a week: with speculation running high around a new smartwatch from Samsung and new iPhones from Apple, Steve Ballmer’s impending departure from Microsoft, and Om’s latest takedown of Yahoo, the dog days of summer don’t seem to be affecting the tech newsroom. Meanwhile, over on GigaOM Research, our analysts aren’t taking a break, either – this week, some of the most popular research content includes a deep dive into the electric vehicle industry, as well as a comprehensive analysis of proactive defense tactics in the cybersecurity arena.

Note: GigaOM Research, previously known as GigaOM Pro, is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit to learn more about it.

Cleantech: Electric vehicle business models
John Gartner, Dave Hurst, Lisa Jerram, and Scott Shepard

Now that the electric vehicle (EV) industry has progressed beyond the nascent stage, it’s time for a close look at the market. We collaborated with Navigant Research’s Smart Transportation group to produce “Electric vehicle business models,” an analysis of the most promising EV companies and practices, with a focus on identifying how the market can continue to expand and build its customer base and revenues. The report looks at vehicle sales and the thorny startup EV ecosystem, identifying key differences among the business models that led to Fisker’s downfall and Tesla’s relative success. Current and future market opportunities are also addressed, such as EVs in car-sharing programs, EV battery leasing, and other EV charging infrastructure issues that could determine the near-term mainstream success of EVs.

Cloud: Proactive security: Integrating active defense in cybersecurity
Keren Elazari

In her latest research report, analyst Keren Elazari looks at the rising trend of proactive attack detection in the security industry as standard detection methods have become less reliant. Elazari defines active defense as a strategy that “preempts data breaches, identifies what the attackers are out to get, and makes it harder for them to get what they need,” and she identifies the technique as the new paradigm for corporations to protect their digital assets. With its roots in the military world, Elazari outlines the shift in corporate thinking as the private sector has adopted proactive methods for “mitigating cyberespionage,” and she delves into current options, use cases, and technical implementations at play in the enterprise. While some tactics currently verge on a legal gray area, Elazari is careful to highlight a series of cases where active defense has been put into place legally, including examples from Microsoft and the FBI.

Social: Evernote signs Telefonica as part of a smart strategy
Stowe Boyd

In his latest weekly update, Stowe Boyd weighs in on Evernote’s recently announced partnership with Telefonica, which will expand Evernote’s reach in Brazil (with other regions presumably to follow). It’s the latest in a series of smart deals that get Evernote in front of an increasingly global audience: Evernote has inked similar agreements with Asian and European carriers, in an effort to make its organization and productivity tools a global standard on par with Google and Dropbox. But besides being an intelligent business strategy, Boyd notes that it’s indicative of the fact that today, work is personal: The blurred lines between office and home are further obscured by the use of constantly connected mobile devices, and Evernote is wise to capitalize on this early and globally.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • Report: The Rise of Mobile Health Apps
  • What the next business model for EVs might look like
  • Proactive security: Integrating active defense in cybersecurity


Sorry, the comment form is closed at this time.