Roku goes on sale in Canada

Roku is officially launching in Canada this week, bringing two of its streaming devices up north. The company will start selling its Roku 2 XS and Roku 2 XD through online retailers like as well as its own website, but charge slightly more than for the same devices in the U.S.: The Roku 2 XS goes on sale for CA $ 89.99, whereas the Roku 2 XD will cost CA $ 109.99. GigaOM had first reported two weeks ago that Roku’s expansion to Canada was imminent.

The two devices will be available for pre-order on Amazon.ca, Walmart.ca and LondonDrugs.com starting Monday; Roku said in a press release that the devies should be available in Canadian Walmart and London Drugs stores by the end of the month. Roku users in Canada will initially have access to 100 channels, including Netflix and Rdio.

Roku’s international expansion started with a launch in the U.K. earlier this year. The company is looking to raise a new $ 50 million round of funding to finance its expansion into additional territories.

Image courtesy of (CC-BY-SA) Flickr user Яick Harris.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • Managing infinite choice: the new era of TV user interfaces
  • Connected Consumer Q2: Digital music meets the cloud; e-book growth explodes
  • Connected Consumer Q1: The Over-the-Top vs. Pay TV Battle Heats Up



GigaOM