Say what? Google is going to do hardware? LOL!

Google is making an Android-powered entertainment system and will design and sell it under its own brand, according to the Wall Street Journal. This is somewhat like the hit Wifi-enabled music system made by Sonos, a Santa Barbara, Calif.-company. When I read the news, the word that came to mind: Amazing!

Amazing — because I just finished a post about Google’s me-too-ism affliction. Amazing because as MG Seigler points out, the Mountain View, Calif.-based Internet giant will make hardware.

Amazing, because Google thinks that it will actually be able to crack the consumer electronics marketplace. Amazing, to think that this company will build a supply chain and manage relationships with retailers and get people to buy it. (Or it can sell directly over the web, much like it did with its Nexus phones — pun intended.) Amazing, considering that the company’s track record on products beyond its core offerings — search, advertising and communication-oriented software — is spotty, at best.

Amazing, to see one of smartest companies show such lack of discipline and self awareness. Amazing!

PS: By the way, this is the mystery Google device that Stacey Higginbotham reported last week.



GigaOM