Now this is an interesting move (excuse the pun): SoundCloud has hired Muve Music founder and ex-SVP Jeff Toig as its new Chief Business Officer. Toig not only founded the music subscription service Muve on behalf of its corporate parent Cricket Wireless, but also turned it into a big success story by rolling the cost of music subscriptions into Cricket’s data plans. At SoundCloud, he is likely going to use his music biz contacts to build some new revenue opportunities for the company.
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