In the move from music ownership to music access, how might popularity evolve?
Anyone expecting to see a radical change in listening habits may be disappointed.
The first ever weekly top 100 chart of streamed plays, released by the UK’s Official Charts Company on Monday, is broadly similar to the chart of downloads purchases and, therefore, the overall singles chart.
The big news is, the UK’s current number-one single, by Rita Ora featuring Tinie Tempah, is merely #44 in the streaming chart. Instead, top spot goes to Carly Rae Jepsen’s Call Me Maybe, number four in the downloads counterpart.
But, despite only two tracks occupying the same position in both charts’ top 40, streaming appears to give more of a boost to current hits than to older songs.
- Seventeen hit songs present in the downloads top 40 place even higher in the streaming chart, suggesting some popular current songs spin even more online.
- Nine positions in the streaming top 40 are occupied by songs which don’t figure in the equivalent downloads chart at all. That means ongoing plays for Ed Sheeran (x3), Lana Del Rey (x3), Coldplay’s Paradise, Rihanna, Script and Usher tracks which are now selling less.
- Tulisa is amongst the eight artists to be less popular in streaming’s top 40 than via downloads – in streaming, she is 14 places below her #2 downloads chart spot.
The chart is compiled using data from both free and ad-funded services including Spotify, We7, Napster, Deezer, Zune and ChartsNow.
“It shows the true longevity of a track in the life of a music fan beyond a track purchase,” an Official Charts Company spokesperson told paidContent, discussing Carly Rae Jepsen’s streaming chart-topper, which has falling in the counterpart downloads chart after spending four weeks at the top.
“It will be interesting to track what happens to the Rita track over the coming weeks as different forces come in to play. Will the added exposure that Rita will get in the media off the back of her number one single, and additional TV and radio airplay, for example, prompt people to look this track up on Spotify, Deezer etc?”
The spokesperson also revealed: “This chart is purely audio streaming, we are in advanced talks with video streaming services to create a separate standalone video streaming chart.” YouTube is the most-consumed music service.
| Downloads | Streaming | |
| 1 | R.I.P. RITA ORA FT TINIE TEMPAH (COLUMBIA/ROC NATION) |
CALL ME MAYBE CARLY RAE JEPSEN (INTERSCOPE) |
| 2 | YOUNG TULISA (AATW/ISLAND) |
WE ARE YOUNG FUN FT JANELLE MONAE (ATLANTIC/FUELED BY RAMEN) |
| 3 | TOO CLOSE ALEX CLARE (ISLAND) |
SOMEBODY THAT I USED TO KNOW GOTYE FT KIMBRA (ISLAND) |
| 4 | CALL ME MAYBE CARLY RAE JEPSEN (INTERSCOPE) |
TOO CLOSE ALEX CLARE (ISLAND) |
| 5 | WE ARE YOUNG FUN FT JANELLE MONAE (ATLANTIC/FUELED BY RAMEN) |
STARSHIPS NICKI MINAJ (CASH MONEY/ISLAND) |
| 6 | DRIVE BY TRAIN (COLUMBIA) |
DRIVE BY TRAIN (COLUMBIA) |
| 7 | LIVE MY LIFE FAR EAST MOVEMENT / BIEBER (INTERSCOPE) |
TITANIUM DAVID GUETTA FT SIA (POSITIVA/VIRGIN) |
| 8 | WHERE HAVE YOU BEEN RIHANNA (DEF JAM) |
SHE DOESN’T MIND SEAN PAUL (ATLANTIC/VP) |
| 9 | LASERLIGHT JESSIE J FT DAVID GUETTA (ISLAND/LAVA) |
PRIMADONNA MARINA & THE DIAMONDS (679/ATLANTIC) |
| 10 | SOMEBODY THAT I USED TO KNOW GOTYE FT KIMBRA (ISLAND) |
212 AZEALIA BANKS FT LAZY JAY (POLYDOR) |
| 11 | STARSHIPS NICKI MINAJ (CASH MONEY/ISLAND) |
WILD ONES FLO RIDA FT SIA (ATLANTIC) |
| 12 | SPARKS COVER DRIVE (GLOBAL TALENT) |
BOYFRIEND JUSTIN BIEBER (DEF JAM) |
| 13 | LET’S GO CALVIN HARRIS FT NE-YO (COLUMBIA) |
LASERLIGHT JESSIE J FT DAVID GUETTA (ISLAND/LAVA) |
| 14 | PRIMADONNA MARINA & THE DIAMONDS (679/ATLANTIC) |
TURN ME ON DAVID GUETTA FT NICKI MINAJ (POSITIVA/VIRGIN) |
| 15 | SO GOOD BOB (ATLANTIC) |
YOUNG TULISA (AATW/ISLAND) |
| 16 | CAN’T SAY NO CONOR MAYNARD (PARLOPHONE) |
CAN’T SAY NO CONOR MAYNARD (PARLOPHONE) |
| 17 | BOYFRIEND JUSTIN BIEBER (DEF JAM) |
I WON’T GIVE UP JASON MRAZ (ATLANTIC) |
| 18 | TURN UP THE MUSIC CHRIS BROWN (RCA) |
TAKE CARE DRAKE FT RIHANNA (CASH MONEY/ISLAND) |
| 19 | PART OF ME KATY PERRY (VIRGIN) |
DOMINO JESSIE J (ISLAND/LAVA) |
| 20 | 212 AZEALIA BANKS FT LAZY JAY (POLYDOR) |
WE FOUND LOVE RIHANNA FT CALVIN HARRIS (DEF JAM) |
| 21 | TITANIUM DAVID GUETTA FT SIA (POSITIVA/VIRGIN) |
PART OF ME KATY PERRY (VIRGIN) |
| 22 | TURN ME ON DAVID GUETTA FT NICKI MINAJ (POSITIVA/VIRGIN) |
SO GOOD BOB (ATLANTIC) |
| 23 | SHE DOESN’T MIND SEAN PAUL (ATLANTIC/VP) |
DRUNK ED SHEERAN (ASYLUM) |
| 24 | I WON’T GIVE UP JASON MRAZ (ATLANTIC) |
PARADISE COLDPLAY (PARLOPHONE) |
| 25 | HEY SOUL SISTER TRAIN (COLUMBIA) |
N****S IN PARIS JAY-Z & KANYE WEST (ROC-A-FELLA) |
| 26 | SWEET DISPOSITION TEMPER TRAP (INFECTIOUS MUSIC) |
NEXT TO ME EMELI SANDE (VIRGIN) |
| 27 | MY KIND OF LOVE EMELI SANDE (VIRGIN) |
THE A TEAM ED SHEERAN (ASYLUM) |
| 28 | SEXY AND I KNOW IT LMFAO (INTERSCOPE) |
LET’S GO CALVIN HARRIS FT NE-YO (COLUMBIA) |
| 29 | TAKE CARE DRAKE FT RIHANNA (CASH MONEY/ISLAND) |
TURN UP THE MUSIC CHRIS BROWN (RCA) |
| 30 | WILD ONES FLO RIDA FT SIA (ATLANTIC) |
LEGO HOUSE ED SHEERAN (ASYLUM) |
| 31 | NEXT TO ME EMELI SANDE (VIRGIN) |
EARTHQUAKE LABRINTH FT TINIE TEMPAH (SYCO MUSIC) |
| 32 | ALL I KNOW MATRIX / FUTUREBOUND / BINGHAM (3 BEAT/AATW) |
BORN TO DIE LANA DEL REY (POLYDOR) |
| 33 | ORDINARY PEOPLE JOHN LEGEND (SONY MUSIC) |
BLUE JEANS LANA DEL REY (POLYDOR) |
| 34 | EXPRESS YOURSELF LABRINTH (SYCO MUSIC) |
LEVELS AVICII (ISLAND) |
| 35 | MAMA DO THE HUMP RIZZLE KICKS (ISLAND) |
GREYHOUND SWEDISH HOUSE MAFIA (VIRGIN) |
| 36 | DOMINO JESSIE J (ISLAND/LAVA) |
MAMA DO THE HUMP RIZZLE KICKS (ISLAND) |
| 37 | GREYHOUND SWEDISH HOUSE MAFIA (VIRGIN) |
VIDEO GAMES LANA DEL REY (POLYDOR) |
| 38 | SILHOUETTES AVICII (ISLAND) |
THE MAN WHO CAN’T BE MOVED SCRIPT (PHONOGENIC) |
| 39 | I’M YOURS JASON MRAZ (ATLANTIC) |
SEXY AND I KNOW IT LMFAO (INTERSCOPE) |
| 40 | N****S IN PARIS JAY-Z & KANYE WEST (ROC-A-FELLA) |
CLIMAX USHER (RCA) |
sss
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