When I called Phil Libin, Evernote CEO earlier this morning to chat about Keep, in his typical matter-of-fact manner he explained that Google’s Keep app is both good and bad for his company. Bad, because he now has more competition in the market. And good because now more people are going to be aware of the overall category, which means more attention for Evernote.
Evernote CEO Phil Libin
Libin reasons that just as the Weather App on iPhone helped jump start interest in other apps like the one from say the Weather Channel, Google Keep will push the interest higher in note-taking and clipping apps like Evernote. His arguments are backed by an uptick in downloads of the Android-version of Evernote since the Keep news came out last week.
Libin wouldn’t offer specific details (or numbers) except he acknowledged that when compared to a week ago, downloads and usage are up enough for him to notice. That said, he is of the belief that Keep wouldn’t have any impact on his company’s relationship with Google and its flourishing platform. Evernote is one of the more successful apps on most mobile platforms — iOS and Android included.
Google Keep, is Google playing catch up with rivals such as Apple, Blackberry and Microsoft. Most expect Google to boost the number of stock apps on Android.
Related: Sorry Google, Keep it to yourself & More on why I won’t use Google Keep: it’s not personal, it’s business.
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