Taboola, which powers video recommendation widgets for publishers including The New York Times, Wall Street Journal, Bloomberg and USA Today, has a secured a Series C funding round of $ 10 million.
The round is led by New York-based Marker LLC, with existing investors, including Evergreen Venture Partners and WGI Group, also contributing.
According to Adam Singolda, founder and CEO of Taboola, much of the new funding will be invested into infrastructure, which is needed, he says, given its increasing technological demands.
The data centers behind the company’s widgets are now up to processing around half a billion recommendations a day to its clients’ readers, showing them “related videos” or “other videos” they might like, Singolda adds. And its trying to extend its reach across mobile platforms.
Taboola is headquartered in New York, but keeps one of its two data centers in Singolda’s home country, Israel. Taboola’s recommendation widgets appear on the pages of more than 300 publishers. It claims it have more than 150 million unique users a month across its publisher network, 80 million of them in the U.S.
Founded in January 2007, Taboola has now raised $ 25 million.
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