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Warby Parker, Birchbox co-founders share plans for mobile apps

Written on:November 6, 2012
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As two startups leading the way in e-commerce, it’s a little surprising that Birchbox and Warby Parker haven’t yet released mobile apps for consumers. But at GigaOM’s RoadMap conference Monday, Birchbox co-founder Katia Beauchamp and Warby Parker co-founder Dave Gilboa each promised that their companies have mobile apps on their way.

Both co-founders said that much like other e-commerce companies, they’re seeing a significant amount of traffic — 20 to 25 percent — come from mobile sites. But they said they hadn’t yet released mobile apps because they wanted to provide something more than just a desktop experience on a smaller screen.

“We’re thinking a lot about what consumers want when they come to Birchbox and it’s a little bit about what happened in their box, but it’s a lot about content. And what that looks like on mobile, I think, will be fun and exciting to see,” said Beauchamp, adding that the company is focused on launching a mobile app early next year.

Warby Parker co-founder and co-CEO Dave Gilboa

Gilboa similarly said that Warby Parker wanted to be thoughtful about its mobile app and not “have a mobile app just to have a mobile app.” To that end, it’s working on an app that uses a smartphone camera to determine a consumer’s pupillary distance, which is the distance between a person’s pupils and is used to determine where the lenses should be placed.

Check out a video recording of Beauchamp and Gilboa talking about their approaches to mobile apps below, and the rest of our RoadMap 2012 coverage here.


Watch this video for free on GigaOM


GigaOM

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