Earlier this March CNET and others reported that Twitter had acquired a music app called We Are Hunted and was set to launch a standalone iOS music app this year. While we still haven’t seen a music app, the company called We Are Hunted has now confirmed that it was acquired by Twitter and is working on a new project for its new parent.
The company’s homepage now explains that the service is shutting down, and what that means for users:
“We will continue to create services that will delight you, as part of the Twitter team. There’s no question that Twitter and music go well together. Artists turn to Twitter first to connect with fans, and people share and discover new songs and albums every day. We can’t wait to share what we’ve been working on at Twitter.”
We Are Hunted declined to explain further what that venture with Twitter might be, and Twitter has not yet responded with any comment on the acquisition.
But Twitter is clearly focused on building out multimedia apps and content, with both the improvement of Twitter cards earlier this month, advertising deals focused around video content, and launch of the standalone video app Vine earlier this year.
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- The 2013 task management tools market
- How consumer media will change in 2013
- Examining the rise of crowd labor platforms in 2012
     |