Yelp gets serious with IPO-savvy CFO

Yelp, the San Francisco-based local reviews site, has hired Rob Krolik to serve as its chief financial officer.

Krolik’s resume includes time as the CFO of Shopping.com where he led the company through its initial public offering and subsequent sale to eBay.

Yelp CEO and c0-founder Jeremy Stoppelman said Krolik’s public market savvy was particularly key in bringing him on-board. “Rob’s demonstrated track record as a successful public company CFO and hands on business experience made him the perfect candidate to step into this important role on our management team,” Stoppelman is quoted as saying in a press release issued Thursday.

Bringing on a CFO with IPO experience is typically one of the things a company does in the run-up to its own public offering. The seven-year-old Yelp has made no secret of its plans to IPO at some point. Now that the tech industry is in the midst of a hot summer for public market debuts, Yelp may be finally getting serious about its exit strategy.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • Defining Hadoop: the Players, Technologies and Challenges of 2011
  • A 2011 Mobile Forecast
  • Big Data, ARM and Legal Troubles Transformed Infrastructure in Q4



GigaOM — Tech News, Analysis and Trends