The National Labor Relations Board has bad news for employers that want to heavily restrict their employees’ speech on social media. Employers can either update their policies to allow for the same types of speech that the National Labor Relations Act allows elsewhere, or they can find themselves facing lawsuits under the act. It’s about time, but the delay in applying the NLRA to social media isn’t surprising given the heavy hand with which many institutions try to control social media use.
The NLRB report actually came out in late January, but it’s experiencing a wave of attention now because employers and social media have been in the news. In late March, the NLRB brought an action against a New York grocery store chain for its policy that prohibited employees from discussing their salaries and other like information on social media, and that required employees to inform store management if co-workers violated the policy.
Last week, Maryland passed a bill a that prohibits employers from asking for employees’ or potential employees’ social media passwords. That’s an increasingly common practice that the NLRB doesn’t address in its report, but that has caught the attention of Congress.
It’s a somewhat backward way of thinking — that different rules apply to social media than to other forms of communication — but employers aren’t alone in thinking it. Last month, I wrote about how some judges are taking hard-lines stances on social media use among jury members. The problem all around is the view that rights somehow diminish when we’re talking about anything other than one-on-one verbal communications. They don’t.
The medium might have changed, but the activity is pretty much the same. This is especially true if we’re talking about social media accounts that are set to private and therefore not visible to the general web. Direct messaging someone on Twitter or Facebook, I’d argue, is the equivalent of calling someone on the phone or sending a text message. Updating your status or tweeting is about the same as saying something to a group of friends over drinks. People talk, often times about their jobs, and it’s not up to employers to decide how they do it.
That being said, discretion probably is the better part of valor when it comes to actually using social media, something some people still don’t seem to get. Our rights might not be narrowed just because we’re using social media (unless, of course, the Justice Department wants some warrantless data on us), but they’re not somehow expanded either.
The NLRA addresses workers’ rights, but doesn’t protect anything employees might want to say on social media, especially insults and other statements that don’t have a purpose other than venting about a co-worker. Talking about violations you committed at work, or using Facebook while supposedly out sick, probably not good ideas, either. Drunk photos, well … And, let’s be honest, even if someone can’t be fired because of a particular post, that post certainly might lead a boss to look for another reason to drop the axe.
Image courtesy of Everybody loves Eric Raymond.
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- Startup growth and the new recruiting ecosystem
- Facebook’s IPO filing: ideas and implications
- 12 tech leaders’ resolutions for 2012