Nielsen Media research in its latest Social Media Q3 2011 report shows that US Internet users spend a disproportionate amount of time on Facebook, a trend that should worry everyone else including Yahoo and Google, who used to control the majority of our web attention. I guess Mark Zuckerberg was right when he described Facebook as a once-in-100-years kind of media shift. To me, media equates to the ability to attract and retain attention — and Facebook clearly has that.
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