Facebook plans to release a new premium ads product Feb. 29

According to leaked documents, Facebook plans to upgrade its premium ads on February 29. The company expects the new ads to perform 40 to 8o percent better than its previous product.

As the owner of a social creative agency, and as a rapacious buyer of Facebook ads for clients and for marketing my own company, I live for this kind of news. In an age of over-sharing, these documents landed in my inbox with a splash. I am sharing them in the format I received them. I hope you find them useful.

Full Facebook premium ads overview:

View this document on Scribd

Full Facebook premium ads guide:

View this document on Scribd

Peter Corbett (@corbett3000) is CEO at the creative social agency iStrategyLabs.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • Facebook’s IPO filing: ideas and implications
  • 12 tech leaders’ resolutions for 2012
  • Forecast: the future of the digital music industry



GigaOM