How does Twitter stack up against Facebook when it comes to demographics and online activity? Digital Surgeons, an online marketing agency, has put together an infographic comparing the Facebook population to the Twitter population, and it shows that while the two are similar in many respects in terms of age, income and so on, there are also some crucial differences of interest to marketers and others looking to mine the data and pick a favorite platform. Among the biggest differences are that Twitter users seem to be more active, but less interested in following brands.
Here are a few of the key findings represented in the infographic, which was based on data from a Barracuda Networks survey as well as an analysis from Razorfish and other demographic breakdowns from a number of sources (although the data on Twitter in particular is a little old — the service now has 190 million users).
- 88 percent of people are aware of Facebook, while 87 percent are aware of Twitter
- 12 percent of Facebook users update their status every day vs. 52 percent for Twitter
- males make up 46 percent of Facebook users, and 48 percent of Twitter
- 30 percent access Facebook via mobile vs. 37 percent for Twitter
- 40 percent follow a brand on Facebook vs. 25 percent on Twitter
- 70 percent of Facebook users are outside the U.S. vs. 60 percent for Twitter
Related GigaOM Pro content (sub req’d):
- Why Google Should Fear the Social Web
- Lessons From Twitter: How to Play Nice With Ecosystem Partners
- What We Can Learn From the Guardian’s Open Platform
