Google Shopping Arrives in Australia, Italy, Spain, and the Netherlands

It’s fair to say Europeans love to shop online. According to industry analysts comScore, three quarters of Europeans visited an e-commerce site in January this year, spending an average of 52 minutes on e-tail sites during the month. That’s why we’re delighted to announce that Google Shopping (also known as Google Product Search in the US) is now available in Spain, Italy and the Netherlands. We’re also launching both the Google Merchant Center and Google Shopping in Australia today.

If you’re already submitting a feed to the Google Merchant Center and you’d like to reach more customers in these countries, you don’t need to create a new account. Just create a new feed for each country, and make sure it complies complies with our policies. Then, when registering your feed, choose the target country from the drop-down menu. If you’re a new merchant, we recommend reading the “Getting Started” articles in our Help Center.

In conjunction with Google Shopping, retailers that choose to advertise their product catalogue can now do so through AdWords product extensions in these countries as well. Product extensions use the product information submitted by the retailer and automatically displays this information within ads, where relevant. To learn more about product extensions, visit our AdWords Help Center.

Happy shopping!

Posted by Amy Gepfert, Program Manager, Google Shopping