Author Jonah Lehrer‘s new book, Imagine: How Creativity Works, is all about — as the name says — being creative. Lehrer chatted with us specifically about creativity and entrepreneurship and how today’s CEOs can release their inner insightful genius.
In the video, Lehrer explains how entrepreneurs can:
- Unlock those a-ha! epiphanies
- Stay creative through your entire career
- Build a creative workforce
Check it out and then chime in with your own thoughts about generating creativity in the comments.
Watch this video for free on GigaOM
BONUS! Lehrer puts your creative chops to the test with a classic insight puzzle. Can you solve it?
Watch this video for free on GigaOM
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