Earlier today, we announced some exciting holiday updates on the Official Google Blog:
- On Google Product Search and in Shopping results on Google.com, we are now showing local availability information to help shoppers find products in stores nearby. We also announced that we have partnered with software providers like Epicor, JDA, and Oracle to make it easier for retailers to submit this local availability data. To learn more, you can read the blog post on the Google Retail Blog, and visit our information page.
- We’re rolling out two new features in our search results on Google Product Search, “popular products” and “aisles,” to help users discover new products. “Popular products” shows you what other users are viewing online, and “aisles” helps you refine your search based on product-specific subcategories. When a shopper searches for “camera lens,” for example, we’ll show her some popular lenses, as well as offer the option to filter her searches by relevant criteria like “maximum aperture.”
- Lastly, we’ve launched a new version of our popular Google Shopper application for Android – version 1.3 includes search filters like “price” and “brand” to help shoppers easily find the right product. You can learn more about Google Shopper 1.3 at the Google Mobile Blog.
We hope these launches make holiday shopping a little easier – online and offline.
Posted by Vivek Tata, Product Marketing Manager, Google Product Search
