Delivering a positive web experience has become exceedingly more complex as the access environment has shifted from a desktop-centric vision to one that is increasingly focused on mobile devices. Mobilizing web design is a catch-22; adjusting to design challenges is costly, but not adjusting is equally costly, because a poor mobile web experience results in a loss of revenue. This report will examine what drives content consumption today and illustrate what the changing consumption of content has meant to the development and delivery of web and mobile content. It will also examine the evolution of the web experience and explore the challenges of content delivery to both mobile and desktop devices.
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