Last week on Pro: SQL-on-Hadoop, paid content, and the internet of things

Hadoop and content monetization were big topics on GigaOM this week – no surprise there, as we just wrapped up our Structure:Data conference last week and are jumping straight into paidContent Live on April 17. Meanwhile our analysts over on GigaOM Pro offer their own deep analyses on how to manage big data, how to make money from paid content, and more.

Note: GigaOM Pro is a subscription-based research service offering in-depth, timely analysis of developing trends and technologies. Visit pro.gigaom.com to learn more about it.

Cleantech: Cleantech and the internet of things
Adam Lesser

Are big data and the internet of things really two parts of the same whole? Analyst Adam Lesser considers how connected devices on networks collect massive amounts of data, and how this information can be used to save time, money, and energy. This added efficiency and increased automation could impact nearly all enterprise and consumer sectors, but Lesser focuses on the specific implications for cleantech: the smart gird, processors, and lighting.

Cloud: Sector RoadMap: SQL-on-Hadoop platforms in 2013
Joseph Turian

So, you’re jumping on to the big data bandwagon – now what? Analyst Joseph Turian looks at the enormous knowledge gap separating companies from accessing big data in Hadoop. An “avalanche of vendors” has stepped in to offer their own versions of SQL-on-Hadoop solutions, which ” increase the accessibility of Hadoop and allow organizations to reuse their investment learning in SQL.” Following our signature Sector RoadMap format, Turian takes a look at the current SQL-on-Hadoop marketplace, and looks ahead at the exiting vendors and players (major players and startups alike) as well as the technologies and trends that could disrupt this market over the next 12-24 months.

Connected Consumer: Content monetization: news licensing and syndication still need marketplaces and infrastructure
Paul Sweeting

Analyst Paul Sweeting tackles the tricky business of content monetization and syndication, specifically for news outlets. Publishers have wrestled with paywalls and the rising role of social in sharing and aggregating their content. Sweeting contends that publishers must strategically create a real market for their content as well as capitalize on ad hoc syndication opportunities, social sharing, and other distribution and paid content models. He goes on to highlight the work promising startups like NewsCred and ZInio who are serving as middlemen between content publishers and consumers, as well as in-house solutions developed by giants like The New York Times.