Think of the number of apps you’ve downloaded to your phone. Now think the of number of apps that you actually use. It’s probably only a handful. Turning an app or a product into a habit for users is a tricky undertaking for a mobile developer. So how do you make your app or product or service as vital as email, Facebook and Twitter?
Localmind founder and CEO Lenny Rachitsky has devoted a lot of time to thinking and exploring that very question. Localmind is a service that lets users ask questions such as “Is Bar X crowded?” Through Localmind, someone at Bar X will reply.
In today’s episode of See Founders Run, Rachitsky walks us through some of his experiences, and how he wants Localmind to be less of a novelty and more of a habit for his users. In this short video interview, he explains:
- The importance of cues, routines and rewards
- The power of the push notification
- Finding a big enough problem to solve to make a product a habit
Watch this video for free on GigaOM
Be sure to check out other episodes of See Founders Run:
Derek Dukes on product iteration
Snapguide’s Daniel Raffel on hiring a killer launch team
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- Facebook’s IPO filing: ideas and implications
- Flash analysis: the tech startup investment environment, Q3 2011
- Web startups: How to guard against security breaches
