Netflix and DreamWorks announced a multi-year deal for original shows based on DreamWorks properties like Shrek, Madagascar and Kung Fu Panda, the companies announced Monday. Netflix says it’s “the largest deal for original first-run content in Netflix history” and “the first time DreamWorks Animation’s beloved characters will be introduced into the television market as a branded collection of shows.”
The shows will begin running in 2014, and though Netflix didn’t release more specifics on content, it seems clear that most of them will be aimed at kids. That means the DreamWorks deal could help replace the Viacom shows like Dora the Explorer and SpongeBob SquarePants that Netflix recently gave up (and Amazon then grabbed).
This isn’t the first deal that Netflix and DreamWorks have made: The two first signed a deal in 2011 and then, this past February, announced an original kids’ show that will air in December.
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