In what’s become a new type of public service ritual, New York’s newspapers are offering free access to all of their websites as the snow storm called Nemo starts to smack the city.
Late on Friday afternoon, a spokesperson for the Wall Street Journal announced on Twitter that free access will begin at midnight:
PSA: We'll be dropping our paywall beginning tonight at midnight through Sunday due to the winter storm. #blizzard #Nemo—
Sara Blask (@sarablask) February 08, 2013
The New York Times will do the same. In response to an email, spokesperson Eileen Murphy wrote, “We’re dropping the pay gate tonight at 6 and will re-evaluate tomorrow evening.”
The practice of lifting paywalls, which typically restrict the number of articles a vistior can read, is becoming commonplace during major public events or during critical needs for information. The New York papers did this during Hurricane Sandy and the election. As paywalls spread at newspapers across the country, it’s likely most papers will do the same.
(Image by Trudy Wilkerson via Shutterstock)
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.