It was only a matter of time before Pinterest added advertising, and that time has come: Pinterest cofounder and CEO Ben Silbermann announced in a blog post Thursday that the image-based social network will “start experimenting with promoting certain pins from a select group of businesses.”
Silbermann offered a few more details on how the program will work:
“For our first test, we’ll promote a few pins in search results and category feeds. For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for ‘halloween.’ Nobody’s paying for anything yet—we want to see how things go and, more than anything, hear what you think.”
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