PRO: How social discovery is transforming entertainment

Gone are the days of traditional content recommendations, which were previously the exclusive domain of professional media outlets. Now, with the growing abundance of social networks and recommendations tools available to anyone, recommendations come from Facebook, Twitter, friends, email newsletters and countless other methods. This report examines the new world of discovery and recommendations and how their influence is creating opportunities and challenges for traditional media marketers.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

  • How to navigate the new world of digital advertising
  • Social media in Q1: commerce and discovery dominated
  • Controversy, courtrooms and the cloud in Q1