QuantiaMD, an online community for doctors and the healthcare companies that want to market to them, has $ 10 million more in the bank. On Tuesday, the company said it had raised $ 7.5 million from Safeguard Scientifics in a $ 10 million Series B round. Current investors, including Fuse Capital, contributed the remaining $ 2.5 million. The round follows $ 12 million raised in October and will be used for sales and marketing the company said.
As doctors’ schedules become ever tighter, leaving less time for pharmaceutical sales reps and others peddling healthcare products and services, QuantiaMD claims it gives doctors a place to engage with peers, while giving clients an effective environment for marketing. The service is free to doctors but charges other companies interested in building a presence on the site.
For doctors, a site like QuantiaMD offers a private and secure place to tap the wisdom of peers — and that’s becoming increasingly attractive to physicians concerned about an uptick in government scrutiny surrounding digital health information. But it’s hardly the only site that offers peer-to-peer networking for medical professionals.
Doximity, a “LinkedIn for doctors,” provides physicians a free site for collaboration while earning revenue by charging clients who want to recruit doctors and find medical experts. And Sermo, which was acquired last year by health intelligence company WorldOne, also attracts doctors looking for insights from peers and charges other companies to conduct online focus groups and surveys among its community.
In addition to the funding, QuantiaMD said it had surpassed 200,000 members, a benchmark similarly exceeded by Doximity last month.
Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.
- Sector RoadMap: Content personalization in 2013
- Connected consumer first-quarter 2013: Analysis and outlook
- Best practices in optimizing content for social engagement