The traditional approach to acquiring, managing and financing IT infrastructure is rapidly transforming through a combination of technology advancements and market structure shifts. Cloud computing set the technical underpinnings in motion, but the IaaS market options available to customers today present challenges that are holding the market back:
- Severe lack of clarity in pricing and consumption by providers
- Limited flexibility in configuration and management
- No way to hedge risk against changes in infrastructure demand
However, open marketplaces for IT infrastructure are emerging that provide a neutral platform for infrastructure buyers, sellers and brokers to contract for immediate or future delivery of IaaS. These markets are introducing a true brokerage model that will focus on the business of compute rather than the technical organization of compute. And the business of compute has nothing to do with cloud computing or the technology driving this revolution. The business of compute is about approaching compute, network and storage infrastructure as a fungible commodity traded on an open market exchange.
You can expect to see major announcements on open IaaS marketplaces later this year. In the meantime, attend the webinar on this topic on May 23, 2013, at 10 a.m. PT. REGISTER HERE.
Key topics of discussion will include:
- How are IaaS marketplaces addressing key market challenges today?
- What lessons can we learn from previous marketplace failures and successes?
- What is the role of IaaS brokers and what new products will they develop?
- How will IaaS marketplaces affect staffing, operations and cost?
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