Mobile content is a great example of the U.K.’s growing international reputation for high-tech innovation. The overall U.K. mobile content market is worth some $ 1.6 billion each year. This is an irresistible draw for overseas investors.
Lucrative opportunities exist across the board. The U.K. app market, for example, is currently valued at $ 720 million, while the number of smartphones in the U.K. is expected to double to around 64 million by 2015. Mobile advertising is growing by over 200 percent, while the U.K. mobile internet services market, worth $ 620 million, is expected to rise to over $ 1.5 billion by 2015. Furthermore, the rollout of 4G across the U.K.’s main cities will complement our already expansive Wi-Fi network.
To succeed in the mobile content market, companies are realizing that they require experienced content developers, with tested design and interaction skills, as well as good partnerships across traditional and new media sectors. Home to all the world’s largest media platform and content players, the U.K. is uniquely positioned to take the lead in this area.
Supported by world-class high-tech talent and an early-adopter consumer market, innovation is at the heart of the U.K.’s fast-growing mobile content industry. Our ambitious companies, many of which are still small and in the early stages of growth, realize that creative forward thinking is an essential ingredient of commercial success. It’s a vibrant and dynamic community, and one that offers great inward investment potential.
–Tony Hughes, business sector specialist, UK Trade & Investment
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