New research out of Carnegie Mellon University shows that analyzing fans’ tweets can help gamblers make better bets on NFL games. Sometimes. Their technique wasn’t very effective at picking winners or betting the over/under, but it was 55 percent accurate on bets against the spread (and then only during the middle of the season). I doubt anyone will undertake this effort themselves for such a slight edge, but there might be a business here if someone can figure out a consistently accurate model.
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