Zagat goes free in new Google+ Local rollout

Since Google bought Zagat last September for a reported $ 125 million, the company hasn’t done much with Zagat’s local content. That changes today with the rollout of Google+ Local, which incorporates Zagat scores and summaries into its listings — and makes all Zagat content free.

Local content is integrated into search, maps and mobile and is a new tab in Google+. On its blog, Google explains, “Each place you see in Google+ Local will now be scored using Zagat’s 30-point scale, which tells you all about the various aspects of a place so you can make the best decisions.”

Google+ users can write their own reviews and upload pictures to Local, and can see their friends’ reviews (if their friends are on Google+, that is).

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