Mark Pincus, CEO of Zynga, announces new updates to Zynga technology and products at Zynga Unleased on June 26.
Zynga, one of the world’s most prominent online gaming companies, announced that it will release a public API that will allow third-party developers to take advantage of its technology, as well as the release of “Zynga With Friends,” a social network that will attempt to build connections around online gaming.
Zynga has some of the world’s most enthusiastic and prolific online gamers, boasting 290 million monthly active users and more than 22 million mobile players per day. In an average minute, players of Zynga games send over 1 million messages to each other, play 64,000 words in “Words With Friends,” and create 43,000 drawings in “Draw Something,” CEO Mark Pincus said during an event at the company’s headquarters in San Francisco.
The Zynga API will allow third-party game developers to take advantage of Zynga’s technology and servers, which the company said are strong enough to allow the company to release 1,000 new features to its games in a given week. The Zynga API will allow gaming companies to build their own games on top of Zynga’s technology, enhancing online gaming opportunities for smaller startups.
“Now third parties will be able to focus on what they do best. Enjoy and create beautiful games,” said Kostadis Roussos, chief engineer at Zynga.
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