Mapping battle heats up as Amazon acquires UpNext July 3, 2012 by admin Tweet Maps could be the new battle arena for tech giants, with Amazon the latest to signal plans to move into the mapping industry after acquiring 3D mapping startup UpNext for an undisclosed amount. Read more… Neowin Related Posts:Zigma Spark 980 review: Mapping, mopping, and…Microsoft reveals more info on its new Xbox…Sony PSVR 2 will get 'See-Through' view, obstacle…Xbox Alpha and Alpha Skip Ahead Insiders can test…Halo Infinite Season 2 goes live with new maps,…