Amazon has tuned the Alexa Super Bowl ad so it won’t activate Echo devices February 2, 2018 by admin Tweet Amazon has a huge 90-second commercial for the Super Bowl that will be focused on its Alexa devices. But knowing that the word “Alexa” can trigger devices, it has tuned the ad to prevent this. Read more… Neowin Related Posts:Amazon unveils next-gen AI-powered Echo devices…Amazon brings Alexa+ to its music streaming service,…Amazon announces Alexa+, a generative AI-powered…Amazon Alexa+ now has more than a million usersAmazon settles Alexa and Ring privacy violations for…