Yahoo laying off 20% of its employees, most of which belong to its ad-tech unit
Tweet Yahoo has joined the list of tech companies eliminating thousands of employees for strategic reasons. In an interview, Yahoo …
adtech
Microsoft will supply AdTech to Netflix for its new, cheaper subscription tier with ads
Tweet Netflix confirmed that Microsoft will offer its expertise to develop a new subscription tier for the streaming company that …
Sony scouting AdTech companies to insert ads within PlayStation games, just like Microsoft
Tweet Sony could be following in Microsoft's footsteps by trying to insert ads within games played on the PlayStation 5. …
It’s a trap! Publishers crave an alternative to Google’s adtech “Death Star”
Tweet “We’d like an end-to-end solution that isn’t Google.” That’s one of the more candid lines I’ve heard in the past …