Google expands safeguards for advertisers
Tweet Google has announced a series of changes to its advertising policy, which would give advertisers more control over ad …
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Google Explores New Ways to Help Advertisers Track Users
Tweet With the use of third party cookies soon to face extinction, Google is trying to find new ways to help …
Can brands evolve from digital advertisers to mass communicators?
Tweet Social media advertising is all the rage today, but Jeff Dachis, CEO and founder of marketing consultancy The Dachis …
When advertising becomes content, who wins — advertisers or publishers, or both?
Tweet Andrew Sullivan, the former Daily Beast writer who recently launched his own standalone publishing venture, has made it pretty …
Why so many advertisers on Apple’s iOS are still tracking with UDID
Tweet Even the best-laid plans to protect user privacy require a bit more patience to come to fruition. As part of …