Tumblr’s Karp goes into pitchman mode for advertisers
Tweet For someone who was once so disdainful of advertising, Tumblr founder David Karp seems to have really come around. …
Advertisers
In-app advertisers need to catch up with mobile technology
Tweet Based on its traction in the mobile development world, in-app advertising is the best option we have. But if …
Producers, advertisers begin tapping TV’s second screen for fun and profit
Tweet When it comes to TV’s emerging second screen phenomenon, broadcasters have been dipping toes in the water. This weekend, …
Yahoo finally giving its European search advertisers to Microsoft
Tweet Almost three years after they agreed a search alliance, Microsoft and Yahoo are finally making it happen in Europe. …
FTC shifts privacy spotlight from advertisers to data brokers
Tweet Ad companies like Facebook and Google are usually on the front line of the digital privacy debate. But in …