Exclusive: China’s online Olympics audience breaks records
Tweet The U.S. Olympic athletes may have won the most gold medals in London, but China is once again clocking …
Audience
YouTubers bring audience to Ford-sponsored NBC reality series
Tweet Think reality TV is saturated with product placement? Meet Escape Routes, just finishing its run on NBC Saturday nights …
Machinima’s secret to original drama is its audience
Tweet Machinima CEO Allen DeBevoise, in the company's West Hollywood offices. The most notable thing about gamer-focused web video network …
NBCU taps Google to create cross-platform audience metric for 2012 Olympics
Tweet NBCUniversal will once again use its Olympics coverage to search for what it calls the “holy grail” of audience …
Why Hulu is doubling down on its Latino audience
Tweet Just two months after striking a major content partnership with Univision, Hulu is now doubling down on its Spanish-speaking …