Google stands by decision to end tablet-based ad campaigns
Tweet Google is overhauling its flagship AdWords service in an effort to raise mobile ad sales and to simplify advertising …
Campaigns
This year on Kickstarter: GigaOM’s top 10 favorite campaigns
Tweet Almost every week it seems like yet another hot new tech toy or indie arts campaign is on the …
Big data politics: Why you can’t outrun campaigns by avoiding the TV
Tweet If you think you can avoid the ceaseless barrage of political ads by merely avoiding the television at all …
NationBuilder raises $6.25M to help campaigns take flight
Tweet As the election season goes into full swing, candidates around the country are hoping to build some of the …
3 accurate metrics for ROI on social media campaigns
Tweet Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using …