3 accurate metrics for ROI on social media campaigns
Tweet Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using …
Campaigns
Google Popularizing Chrome In India Via TV Campaigns
Tweet Almost a year later after Yahoo launched “You” campaign to promote its products and services, search engine giant Google …
Why Half of Social-Media Campaigns Will Fail
Tweet After tentatively exploring social media as a marketing tool for the past year or two, companies and agencies seem …