NFC May Depend on Merchants Embracing Mobile Marketing
Tweet Local merchants will be key in spurring the adoption of near field communications but they won’t be swayed simply …
Marketing
Microsoft Appoints Chris Capossela as Senior Vice President, Consumer Channels and Central Marketing Group
Tweet Capossela also assumes the role of chief marketing officer for Microsoft. Microsoft PressPass, Information for Journalists – Press Releases
Dell marketing attempt results in SWAT team and two arrests
Tweet Have you heard of the Dell Streak? In order to drum up excitement for the product, a sales manager …
Turkcell Leverages Microsoft Tag Technology in New Mobile Marketing Solution
Tweet Turkcell’s MobilKod offers value-added services for marketers that want to connect consumers to brand experiences in the online world. …
GigaOM Pro Webinar: Build a Mobile Marketing Strategy for 2011
Tweet In 2010 we saw the appification of the mobile web, location services stride towards critical mass and the continued …