Nielsen: Majority of US mobile phone owners have smartphones
Tweet A new survey from Nielsen shows that a slight majority of mobile phone owners in the US now own …
Nielsen
Nielsen: Women more likely to visit a social networking site while watching TV
Tweet Some highlights from part two of Nielsen’s State of the Media: Advertising & Audiences report: Teenagers use game consoles for …
It’s official: Facebook is the 21st century Nielsen family
Tweet Although it’s widely recognized that people are spending more time and money on the Internet than ever before, the …
Bad news for Nielsen: TV ads to be bought more like online ads
Tweet Two executives from media agency Initiative said TV ads will increasingly become performance-based, moving the industry beyond just trying …
Bad news for Nielsen: TV ads to be bought more like online ads
Tweet Two executives from media agency Initiative said TV ads will increasingly become performance-based, moving the industry beyond just trying …