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Nielsen

Nielsen: Majority of US mobile phone owners have smartphones

May 7, 2012 by admin

Tweet A new survey from Nielsen shows that a slight majority of mobile phone owners in the US now own …

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Nielsen: Women more likely to visit a social networking site while watching TV

April 27, 2012 by admin

Tweet Some highlights from part two of Nielsen’s State of the Media: Advertising & Audiences report: Teenagers use game consoles for …

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It’s official: Facebook is the 21st century Nielsen family

August 15, 2011 by admin

Tweet Although it’s widely recognized that people are spending more time and money on the Internet than ever before, the …

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Bad news for Nielsen: TV ads to be bought more like online ads

June 10, 2011 by admin

Tweet Two executives from media agency Initiative said TV ads will increasingly become performance-based, moving the industry beyond just trying …

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Bad news for Nielsen: TV ads to be bought more like online ads

June 10, 2011 by admin

Tweet Two executives from media agency Initiative said TV ads will increasingly become performance-based, moving the industry beyond just trying …

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