Xbox gets a new “north star” and a branding shift, exclusives also being reconsidered April 23, 2026 by admin Tweet The new Xbox boss, Asha Sharma, has revealed the return to Xbox branding and a new trajectory for Microsoft's gaming division going forward. Read more… Neowin Related Posts:Even the new Xbox CEO says Game Pass "has become too…Xbox boss confirms ZeniMax, Activision Blizzard's…Xbox Insiders can now stream owned games on Xbox…Microsoft's Xbox division is at a crossroads, and…Control, NFL 24, Crime Boss: Rockay City are Xbox…
