Apple Permits Alternative iOS Marketplaces in Brazil
*Developers in Brazil can now ship apps outside Apple's App Store and accept third-party payments, though authorized stores and remaining fees still apply.*
Apple opened iOS app distribution in Brazil to alternative marketplaces starting June 18. The move also lets developers route payments away from Apple's in-app purchase system while keeping some fees in place.
What changed
Until now, iOS apps in Brazil reached users only through the App Store and Apple's payment processing. The new rules let authorized third-party stores host and deliver apps. Developers who stay on the App Store can add links to outside payment pages or embed other processors inside the app itself.
Apple requires every alternative marketplace to obtain authorization and to keep meeting ongoing technical and security standards. The company published a dedicated developer page that spells out the exact conditions.
Security note
Apple stated that the changes bring added privacy and security risks for users. The company did not quantify those risks or name specific threats.
Why it matters
Brazilian developers gain the option to avoid Apple's 30 percent cut on some transactions, though the precise fee structure for alternative stores remains tied to Apple's authorization terms. Users in the country will soon see competing storefronts that must still clear Apple's review gates. The policy sets a narrower precedent than the DMA changes in Europe, since every new store here must win and keep Apple's approval.
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Sources:
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