The news
Bloomberg’s Mark Gurman wrote in his Power On newsletter that Apple could make Siri function more like an agent as early as next year. The change would move the assistant beyond its current personalized but reactive state toward systems that track goals and continue tasks without repeated user prompts. Gurman said he was told directly that the company wants to pursue this direction.
The report positions the shift as a deliberate next step after the intelligence upgrades already delivered through Apple Intelligence. It does not claim any firm internal timeline or product commitment, only that the direction has been discussed inside the company.
Context
Current Siri already shows greater intelligence and personalization than the version that existed before Apple Intelligence features arrived. Even so, it remains less advanced than always-on agents such as OpenAI’s Dots and Meta’s Muse. Those systems maintain ongoing objectives and decide subsequent actions on their own. Apple’s planned update would attempt to close that gap while keeping the assistant inside its existing platform.
The distinction rests on how much initiative the assistant is allowed to take. Classic Siri responded to single commands. The post-Apple Intelligence version can draw on more personal context and handle some multi-turn conversations. Gurman’s sources describe a further jump: an assistant that keeps its own list of goals and acts on them without fresh instructions for each step.
Details
Gurman described the target behavior in concrete terms. Agents like Dots, Muse, and Grok keep track of goals, determine what needs to happen next, and keep pursuing objectives without the user initiating every individual step. Apple ultimately wants Siri to operate in the same manner. The report gives no timeline beyond the possibility of movement as early as next year and offers no specifics on the technical implementation or which models would power the new capabilities.
The distinction drawn in the newsletter is between incremental improvements already delivered and the larger shift to agent-style autonomy. Gurman notes that the company has been told internally that this is the intended path. No confirmation or denial from Apple appears in the reporting, and the exact form the agent features would take is left open.
Implementation questions remain central because the behavior Gurman describes requires persistent memory of user goals across days or weeks, plus the ability to act on external services without constant confirmation. The MacRumors summary of the newsletter makes clear that any such features would still need to fit inside Apple’s existing hardware and privacy boundaries, though the article supplies no further technical constraints.
Why it matters
For users who already rely on Siri for short commands, the addition of persistent goal tracking would change how often they must restate intent. A single request to prepare for a trip could trigger a chain of actions—checking flight status, updating a packing list, and reminding the user of documents—without further prompts. That reduction in friction is the core promise of the agent direction Gurman outlines.
The same shift would also raise questions about data handling and user control, because an agent that continues tasks on its own needs ongoing access to context. Apple’s record of cautious rollout suggests any such features would appear gradually rather than as a sudden replacement for the current assistant. The outcome will depend on whether the company can deliver the described autonomy inside its privacy and hardware constraints without requiring constant user intervention.
If the change lands, it would place Siri in direct competition with the always-on agents already shipping from OpenAI and Meta. Users would then compare not only accuracy on single queries but also how reliably each system manages longer-running objectives. The result could influence whether people keep their primary digital assistant inside Apple’s ecosystem or move more of their daily planning to third-party services.
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